The story takes place in a mansion in the Jardim América neighborhood of São Paulo. The lonely Rodrigo, a wealthy man from Rio Grande do Sul, lives with seven ambitious women who plan to swindle him out of his fortune: the flight attendants Regina and Cláudia, the showgirl Ciça, Madalena, Dulce, Dinorah, and the manicurist Suzete.

A Próxima Atração ran for 1 season. No new episodes are scheduled.