Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators. Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need. Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+. Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.

Filmography

• Spökjakt - Inlåsta — Self, Producer
• Joakim Lundell: Varje sida räknas — Self, Director
• 2023Canceled — Man in the Club, Producer, Writer, Idea
• 2022Feed — Producer
• Masked Singer Sverige — Skrothögen, Himself - Guest
• Hide and Seek — Self - Host, Producer, Creator
• Lundellhuset - Sveriges lyxigaste bygge — Self - Builder, Producer, Creator
• Spökjakt — Self, Producer, Creator
• 2014Wicca — Jimmy Klasson, Producer, Writer, Director
• The Last Reality Show — Zombie-Jockiboi
• Smartare än en femteklassare — Contestent
• Feed 2 — Producer, Writer
• Flickhemmet — Producer, Writer
• Untitled English Joakim Lundell movie — Writer, Producer
• Untitled Joakim Lundell Autobiography Movie — Writer, Producer

Appearances as themselves (32)

• Jocke & Jonna promise and swear — Self
• 2026TV4:s nyårskarameller 2025 — Self
• Den svenska Youtube-historien — Self (archive footage)
• Hatet — Self
• 2025Hellenius hörna hyllar TV — Self
• Hudlös - med Joakim Lundell — Self
• Joakim - ett övergivet barn — Self
• Körslaget - Tillsammans mot cancer — Self
• 2024Förrädarna - Återträffen — Self (archive footage)
• 2024Malou möter Joakim Lundell — Self
• Jeopardy! Sverige — Self - Contestant
• The Traitors Sweden — Self - Contestant
• BIANCA — Self - Guest
• Ägd av Danny — Self
• 2020Lionels födelse: Jocke och Jonnas berättelse — Self
• Familjen Lundell — Self
• 2019Joakim Lundell - Jockiboi räddade mitt liv — Self
• 2019Therese Lindgren: Ibland mår jag inte så bra — Self (archive footage)
• Jocke och Jonna möter — Self - Host
• Jockiboi och Jonna — Self
• Jockiboi och Jonna i Nöd och Lust — Self
• Wahlgrens Värld — Self
• Barncancergalan - Det svenska humorpriset — Self
• Brynolf & Ljung - Street magic — Self
• Renées brygga — Self
• Min sanning — Self
• 101 Sätt att åka ur en gameshow — Self
• Breaking News med Filip & Fredrik — Self - Guest
• Hellenius Hörna — Self - Guest
• Kungarna av Tylösand — Self - ”Jockiboi”
• Big Brother Sverige — Self
• Fort Boyard Sweden — Self